Accelerating Business Breakfast Series
Introduction to Email Marketing
72% of respondents to an Econsultancy survey in early 2011 described email’s Return on Investment as excellent or good.
Take a minute to really think about the above statement. What is the first thing that comes to mind?
What can email marketing do for my business? How do I get started? Didn’t spam kill email marketing? Why does it work?
Email promotions and offers generate immediate action: sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails send people to offline stores and events, prepare the way for catalogs, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty. All in all, a pretty good way of going about your marketing business.
Thinking about email marketing can seem overwhelming but it doesn’t have to be. Spend an hour with our panel of experts and learn why email marketing works and what it can do for your business. Look into the services of an email deliverability consultant to make sure you are getting the majority of your emails to your customers’ inboxes and out of spam and the Gmail Promotions tab.
WHEN: Wednesday, July 27 8:00 – 9:00 a.m. (Continental Breakfast 7:30 – 8:00 a.m.)
WHERE: Uptown Innovation Center, 814 East Main Street, Richmond
COST: $5.00
Panel:
Julie Dishman, Wayne County Convention & Tourism Bureau
Bobbie Garner, Bella Marketing
Jack Humphrey, GoWayneCounty.com
For more information or to register contact Beth Fields at 765-962-8151 or email her at bethf@mycentercity.com today!
Seating is limited! Contact Beth today to reserve your spot.
Workshop Sponsored By Center City Development Corporation @ the Innovation Center
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