I’m sure the data from this project will prove very useful…lol
Reindeer help GAP with sales.
The reindeer, which are equipped with GPS, compete in various “contests” including tests for who moves the furthest, fastest, slowest or closest to the North Pole on a particular day. Each one is connected to a different deal. Emma, for instance, will get you 40% off your whole purchase. Chloe will get you all accessories in store for $5 each. (The video above shows the owner of the pasture is fairly perplexed about the whole thing.)
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